[Mobile book] The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth






#1505171 in eBooks 2011-02-23 2011-02-23File Name: B004SP07RO

6 of 6 people found the following review helpful. Book is geared towards big companies...pass it onBy Dom VillariThis book provides a functional introduction to the concept of word-of-mouth and what is sometimes called viral marketing. However, it definitely won't be the last book you'll need on the subject. The examples presented in the book mainly focus on larger companies with significant budgets. They also tend to have either established brands or established products. The products neatly fThe first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyo...


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You easily download any file type for your gadget.The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth   |  George SILVERMAN. I was recommended this book by a dear friend of mine.

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