(Read ebook) Summary: Becoming a Category of One: Review and Analysis of Calloway's Book






#1291780 in eBooks 2013-02-15 2013-02-15File Name: B00DOYWPHK

The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. Thatrsquo;s the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experi...


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