(Read now) Environmental Advertising in China and the USA: The desire to go green (Routledge Studies in Environmental Communication and Media)
✿ Xinghua Li ✿
#3372239 in eBooks 2016-05-05 2016-05-05File Name: B01F8X9FIG
In sum, Environmental Advertising in China and the USA is a useful, nuanced, and sometimes frustrating look at the increasingly consumer-driven world of Bgreen^ advertising...the work is essential reading for those with an interest in the nexus of environmentalism, consumerism and advertising in tSince the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products amon... [PDF.mk91] Environmental Advertising in China and the USA: The desire to go green (Routledge Studies in Environmental Communication and Media) Rating: 4.85 (541 Votes)
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