(Read free ebook) The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
☆ Gad Saad ☆
#193647 in eBooks 2011-06-21 2011-06-21File Name: B00C4B2TC0
0 of 0 people found the following review helpful. Covers a lot of new ground quickly and thoroughlyBy Ilya VedrashkoMy job has me reading lots of books on consumer behavior, and many recent ones cover the same faddish approaches, using the same anecdotes and citing the same studies. The evolutionary psych angle is new to me, and this book was a great introduction. Sometimes it felt like the author was stretching the theory a bit too far and some examples didn't quite fit, but overall the book c"What's your guilty pleasure? Junk food? Fast cars? Champagne? To shop until you drop? What makes consumers tick? Psychologist Gad Saad writes of the innate needs, preferences, and drives that spur many of our most treasured appetites and behaviorsmdash;all soft-wired into the human brain in deepIn this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (suc... [PDF.dx94] The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 3.99 (562 Votes)
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You can specify the type of files you want, for your gadget.The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature | Gad Saad. I really enjoyed this book and have already told so many people about it!
