(Library ebook) Branding and Product Design: An Integrated Perspective
✿ Monika Hestad ✿
#2179107 in eBooks 2013-03-28 2013-03-28File Name: B00BXGPDMK
About the AuthorDr Monika Hestad is a brand and design strategist, an associate lecturer at Central Saint Martins College of Arts and Design in London and heads the consultancy Brand Valley Design. She has more than a decade's experience as a designer, and has conducted branding and design work inWhy do winning brands appear to be more creative and authentic than less successful ones?Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap.Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these questions on both macro and micro levels a... [PDF.zi46] Branding and Product Design: An Integrated Perspective Rating: 4.71 (794 Votes)
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