[Free download] New Strategies for Reputation Management: Gaining Control of Issues, Crises Corporate Social Responsibility






#2549916 in eBooks 2009-09-03 2009-09-03File Name: B00AXDJH1C

0 of 0 people found the following review helpful. A FRESH VIEW ON CORPORATE REPUTATIONBy ParkyThis is a timely text. It provides a fresh take on reputation management (RM) for organisations of all scales. It does this in a number of ways that help clear a new conceptual space for RM that makes the whole sometimes fuzzy field easier to grasp. First, by placing issues and crisis management at either end of the same RM continuum, Griffin bundles these concerns in a way that assists organisations b"This book is written by a real expert who understands the public issues facing business very well. He writes in a lucid style and uses plenty of relevant examples. This text should be read by all those who manage or own companies - and indeed those who advise them." Luke Johnson, Founder, RiskOnly 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard ...


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