#1846751 in eBooks 2010-06-17 2010-06-17File Name: B003TQKJBW
0 of 0 people found the following review helpful. A Must ReadBy Alan KravetzBrand Rewired is a must read across any branded organization and any law firm which represents them. It's a well written and engaging book which provides a roadmap and tools for aligning the organization to maximize the value of the company's IP and illustrates the perils of not doing so. I look forward to reading the authors' next works.2 of 2 people found the following review helpful. Must read for brand managersBy MFrom the Inside Flap"How do Procter Gamble and Google and companies like them build a billion-dollar brand? They design strong intellectual property strategy into their innovation and branding processes through the power of collaboration and interdisciplinary teams. Whether a company is maintaininDiscover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scrip... [PDF.gi32] Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy Rating: 4.66 (671 Votes)
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You easily download any file type for your gadget.Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy | Anne H. Chasser, Jennifer C. Wolfe. A good, fresh read, highly recommended.
