(Download pdf ebook) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
• Philip Kotler, Nancy Lee •
#892268 in eBooks 2007-05-11 2007-05-11File Name: B008N9IXLI
0 of 0 people found the following review helpful. Great InsightsBy Samuel WilsonI am a student of Leadership and find this book very interesting in terms of format, insights, and language. I love the organization, simplicity, presentation, and methodology used in presenting the topics. It is worth the price and the read. You will know everything about CSR reading this book. A shortcoming will be the author's choice of real world examples of success story which includes names that are not necess"An excellent starting pointhellip;" (Long Range Planning, August 2006)From the Inside FlapIn today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, buToday, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-e... [PDF.fw73] Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Rating: 4.94 (432 Votes)
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You can specify the type of files you want, for your gadget.Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause | Philip Kotler, Nancy Lee. A good, fresh read, highly recommended.
