[Read and download] Media Selling: Television, Print, Internet, Radio






#871746 in eBooks 2011-08-26 2011-08-26File Name: B005UQCWJG

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweepin...


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