[Mobile book] Distribution Channels: Understanding and Managing Channels to Market






#655251 in eBooks 2011-06-03 2011-06-03File Name: B005A3RHX0

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and...


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