[Free pdf] Sensory Marketing: Research on the Sensuality of Products
❀ From Routledge ❀
#1174577 in eBooks 2011-02-25 2011-02-25File Name: B004QM9OE6
0 of 0 people found the following review helpful. A fantastic book for anyone looking to enhance their own or other's sense of well beingBy Kathryn GoetzkeThis is a fantastic book, and looks in depth at the outcomes of engaging our senses. It provides provocative research, interesting factoids, and does a phenomenal job of making it readable for both the academia and casual reader looking to better understand sensory marketing. This book is not only for those looking to market their products"Understanding the role that the touch, taste, smell and sight play in marketing is important and underserved. Aradhna Krishna's new edited book is thorough and wide-ranging, as well as thought provoking and illuminating. This will be an influential book, critical for anyone studying the impact ofWhat is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumersrsquo; senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to ex... [PDF.jt33] Sensory Marketing: Research on the Sensuality of Products Rating: 3.81 (542 Votes)
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You easily download any file type for your device.Sensory Marketing: Research on the Sensuality of Products | From Routledge. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
