(Get free) Marketing Big Oil: Brand Lessons from the Worldrsquo;s Largest Companies
• M. Robinson •
#2734397 in eBooks 2014-07-21 2014-07-21File Name: B00KB4OVLE
1 of 1 people found the following review helpful. but also a great read, and a valuable tool not only for ...By John J. McgonagleThe book focuses on marketing successes and failures (mostly failures) by Big Oil, and puts that in focus with a very readable and interesting history of Big Oil. Throughout the book, he notes where Big Oil has used both competitive intelligence and industrial espionage to advance its operations.The book is very well researched, but also a great read, and a valuable t"With Robinson's background in oil, and his extensive travels around the world, this book offers a balanced view of an industry which has traditionally focused on engineering obstacles and price gyrations rather than endearing themselves to the consumer. Some recent catastrophic events have shownMarketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. [PDF.lj01] Marketing Big Oil: Brand Lessons from the Worldrsquo;s Largest Companies Rating: 3.85 (452 Votes)
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You easily download any file type for your gadget.Marketing Big Oil: Brand Lessons from the Worldrsquo;s Largest Companies | M. Robinson. A good, fresh read, highly recommended.
