#1364890 in eBooks 2001-12-17 2001-12-17File Name: B000P46RQW
0 of 0 people found the following review helpful. Hard to read font, glue stuck pages; Buy something else!By CustomerOutdated.Posting 10/26/2015 Few examples of nice writing. It was more about the philosophy of how to write in a more personable way for the web. Essentially that web communication is more like an informal discussion between friends.Text is hard to read and looks like a bad photocopy- choppy, inconsistent font. Every few pages in my copy had bookbinding glue that stuck the pagesFrom the Back CoverBells and whistles may grab a customer's attention, but words make the sale "The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'shy;shy;an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear andA guide to creating copy that connects with customersshy;shy;and makes the saleAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.Net Words explores the reasons why and makes a strong case for a revolutionary new appro... [PDF.oa00] Net Words: Creating High-Impact Online Copy Rating: 4.92 (400 Votes)
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You can specify the type of files you want, for your gadget.Net Words: Creating High-Impact Online Copy | Nick Usborne. I was recommended this book by a dear friend of mine.
