(Mobile pdf) The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)






#745589 in eBooks 2011-01-07 2011-01-07File Name: B004ISL4K0

5 of 6 people found the following review helpful. Review of Online MarketingBy Gerald HenthornThe book is a course in Online Marketing, offering a certificate of achievement through its publisher. One goes to their website, and takes an exam when they are ready to do so. The book its self is a good entry level textbook covering all the major areas of Online Marketing to date. It reads like a text book, and it will make a nice ready reference to my own professional library. However, after passinAbout the AuthorLorrie Thomas, M.A., is a marketing strategist, educator, writer, trainer, and speaker. She is the CEO of Web Marketing Therapy (www.webmarketingtherapy.com), a marketing agency that offers strategic advisory services, online marketing training, and marketing management.A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a web...


[PDF.lg34] The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
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