[Download] Cause for Success: 14 Companies That Put Profit Second and Came in First






#1349806 in eBooks 2011-02-08 2011-02-08File Name: B004OL3QHK

8 of 8 people found the following review helpful. What is the new, new thing for business leaders today?By GeenaChristine Arena has created a powerfully provocative portrait of business as a high-potential, transformational force in today's world. With real case studies of companies like British Petroleum, Hewlett Packard, Stoneyfield Farms and Avon - and not-so-well-known companies like Grameen Bank - Cause For Success clearly demonstrates how imaginative and socially-conscious business leadldquo;This book will excite you about the powerfully positive role that corporate America is capable of playing.rdquo;mdash; Tony Schwartz, bestselling author of What Really Mattersldquo;At a time when business confidence is depleted and cynicism about corporate conduct runs rampant, Christine AreStung by corporate scandals and media mayhem, many companies have begun integrating terms like "sustainable business," "conscious capitalism," and "ethical business" into their annual reports. Is it more corporate greenwashing or are businesses today really changing how and with whom they do business? Can corporate social responsibility become a new business standard? When it comes to implementing the kind of business strategies that create vital social and economic returns, many corporate lead...


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