(Free) Angel Customers Demon Customers: Discover Which is Which, and Turbo-Charge Your Stock
• Larry Selden, Geoff Colvin •
#880779 in eBooks 2003-06-02 2003-06-02File Name: B001NSUKYE
3 of 3 people found the following review helpful. Outstanding Piece of WorkBy CapThis book is a highly relevant must read for anyone serious about customer-centricity. The model used has the potential to drive economic benefits that far outpace traditional marketing, CRM, and customer satisfaction focused programs.It should, however, be read along with some other good material on CDI and Customer Experience Management (CEM) like Collin Shaw's books on CEM [...] - I have no connection to them.One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are no... [PDF.vz79] Angel Customers Demon Customers: Discover Which is Which, and Turbo-Charge Your Stock Rating: 3.61 (654 Votes)
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You can specify the type of files you want, for your device.Angel Customers Demon Customers: Discover Which is Which, and Turbo-Charge Your Stock | Larry Selden, Geoff Colvin. Which are the reasons I like to read books. Great story by a great author.
