(Download) Student Workbook to Accompany Crisis Communications: A Casebook Approach
☆ Kathleen Fearn-Banks ☆
#1353377 in eBooks 2011-01-28 2011-01-28File Name: B004OBZYKM
0 of 0 people found the following review helpful. Make it part of your PR library!By Lisa ScarbroughI had been assigned the textbook for my grad school crisis PR course. I loved the book so much, I ordered this companion workbook. This is great to get your hands dirty in learning to establish a crisis communication plan.About the AuthorKathleen Fearn-Banks (A.B.D. Ed.D. in Instructional Technology, USC; M.S, Journalism, UCLA) is associate professor in the School of Communications at the University of Washington. Her research is primarily in crisis communications. Prior to her academic career, she spent 25 years asNo company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in cri... [PDF.us02] Student Workbook to Accompany Crisis Communications: A Casebook Approach Rating: 4.79 (415 Votes)
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You easily download any file type for your gadget.Student Workbook to Accompany Crisis Communications: A Casebook Approach | Kathleen Fearn-Banks. I was recommended this book by a dear friend of mine.
