#2083635 in eBooks 2010-05-04 2010-05-04File Name: B002ZFXUBE
0 of 0 people found the following review helpful. ( The book is in very good condition thoughBy YZthis is an edition way way too out-of-date. Professor is using the 10th edition and this is the 2nd. It's my mistake. I thought they would be more or less the same, but it turns out completely different :( The book is in very good condition though.0 of 0 people found the following review helpful. Five StarsBy Herman D. AlvarangaA very very useful guide for the thinking marketing practioner.0 of 6About the AuthorThe author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas oStrategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspect... [PDF.bh48] Strategic Marketing Planning Rating: 3.72 (588 Votes)
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You easily download any file type for your device.Strategic Marketing Planning | Richard M.S. Wilson. Just read it with an open mind because none of us really know.
