[Download free pdf] Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth






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0 of 0 people found the following review helpful. A must readBy Richard GrippDefinitely a academic read but also one of the best books on brand, brand operationalizing, and the power and benefits a business achieves by becoming truly a brand driven organization.0 of 0 people found the following review helpful. excellentBy Mauricio SanabriaAn excellent guide to build a culture around a company's brand. Excellent concepts and very easy tu read and implement0 of 0 people found the following reviewldquo;hellip;This book is highly recommended for all forward-thinking executivesmdash;and those aiming to join that group.rdquo; (The Journal of Product Brand Management, vol. 14, no. 3, 2005)From the Inside Flap"Every time an employee gets to touch a customer or a customer gets to touch the branIn Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.


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