(Download) Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules
▲ Ian Gotts, Dominic Rowsell ▲
#930535 in eBooks 2009-10-01 2009-10-01File Name: B002RMSZ4M
1 of 1 people found the following review helpful. Explains why products can fail to get tractionBy OlafThe central idea behind Why Killer Products Donrsquo;t Sell is: align your organization to match the buying culture of your customer. The four buying cultures map to Geoffrey Moorersquo;s technology adoption life cycle so once you understand where your product lies in the market maturity curve, you have a good starting point for identifying the required buying culture.Small case studies are inAbout the AuthorIan Gotts founded Nimbus Partners and as CEO has driven its growth over the last 10 years.nbsp; His company has won numerous awards: DT Fast50, DT European Fast500, REALBusiness Hot 100, and The Sunday Times TechTrack 100. Nimbus is a Microsoft Gold Partner and has been singled outComing from conversations with executive teams of technology companies, venture capitalists, and MA advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying cult... [PDF.he84] Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules Rating: 4.76 (429 Votes)
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You easily download any file type for your gadget.Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules | Ian Gotts, Dominic Rowsell.Not only was the story interesting, engaging and relatable, it also teaches lessons.
