(Read and download) Brand New China






#1510146 in eBooks 2009-06-30 2009-06-30File Name: B002K6F4SU

0 of 0 people found the following review helpful. I bought this as a college textbook. It arrived ...By Cheryl R. Z. SabasI bought this as a college textbook. It arrived on time, it was a challenging read, but I got an A in the class.0 of 0 people found the following review helpful. It was a goodBy Kate CatalanoBought it for school. It was a good read2 of 4 people found the following review helpful. Publish DateBy BillThe paperback listing for this book has the publish date at Apr 2010. The kiThis book will find a readership among industry participants, students of China, and academic researchers of China's rapidly emerging consumer culture. There are few persons better qualified than Jing Wang to speak about China's cultural reforms, and Brand New China fills a gap in the literature.One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.


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