[Read now] The Everything Guide to Customer Engagement: Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business (Everythingreg;)






#1032538 in eBooks 2014-08-08 2014-08-08File Name: B00NQF0JQG

0 of 0 people found the following review helpful. Not much take-awaysBy Arthur TsaoGood structure at a glance but too many repeating 101 concepts. Also it is overly communication oriented that lack of practical elements.About the AuthorLinda Pophal is a communication consultant and business writer, specializing in marketing, brand management, and strategic planning. She has worked for more than twenty-five years to develop and implement plans to identify, engage, and retain customers in both large and small organiExpert advice and strategies for winning--and keeping--customers!Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies th...


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