[Read free] Adland: Searching for the Meaning of Life on a Branded Planet (Developments in biological standardization)






#1774537 in eBooks 2009-08-31 2009-09-15File Name: B002NEOK66

1 of 1 people found the following review helpful. Compelling book that looks both backward and forward at advertisingBy The Marketing Guy Who Drives Sales -rJames Othmer takes the reader through the advertising industry as it was 20 years ago until the dawn of the digital age through his own eyes and experiences as an industry insider. He is a talented writer and this book will be difficult to put down if you are a marketing, branding or advertising wonk. Heck, even if you simply enjoy watchiFrom Publishers WeeklyThe life of an advertising executive couldn't be further from the glamorous world of Mad Men, according to this entertaining, albeit meandering, memoir. After a giddy beginning banging out copy for a small ad agency, Othmer, a longtime creative director and copywriter, workedJames P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.nbsp; On one level itrsquo;s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insiderrsquo;s look at the astonishing transformation taking place in advertising's hottest idea factories.nbsp; But take a step back from the tales of lavish shoots, agencies on the ...


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You can specify the type of files you want, for your gadget.Adland: Searching for the Meaning of Life on a Branded Planet (Developments in biological standardization)   |  James P. Othmer. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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