(Library ebook) Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
☆ Lois Kelly ☆
#1782567 in eBooks 2007-03-26 2007-02-28File Name: B001C2ZUY6
0 of 0 people found the following review helpful. little bit boring.By ScottSo far, disappointing. kinda boring1 of 1 people found the following review helpful. Practical, usable infoBy Carol M. MeerschaertKelly does a great job giving you the tools to implement social marketing techniques in your business. Her description of the "alpha-fraidy cat" is dead on. She describes the problems and offers solutions. This book is great.Also, if you get a chance to see her live, as I did at a Philadelphi"..a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." The Miami Herald, Sept. 10, 2007 "ldquo;Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the waysMarketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not... [PDF.xw08] Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Rating: 3.83 (528 Votes)
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You can specify the type of files you want, for your gadget.Beyond Buzz: The Next Generation of Word-of-Mouth Marketing | Lois Kelly. A good, fresh read, highly recommended.
