[Read now] Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns






#2028897 in eBooks 2002-06-17 2002-04-30File Name: B001MBUH2M

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank.Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -...


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