(Download) Public Relations: A Managerial Perspective
• Danny Moss, Barbara DeSanto •
#907106 in eBooks 2011-12-15 2013-12-19File Name: B00HPZ4W1G
0 of 0 people found the following review helpful. Five StarsBy ASPurchaced this for this for a class and it arrived on time.This is a good, worthwhile book concerning the managerial dimensions of public relations and communication practice. Study of the various chapters will provide knowledge and deepen application of skills in this field. I welcome its inclusion within the arsenal of literature in the public relationsElectronic Inspection Copy available for instructors hereTaking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.The effective managemen... [PDF.ub60] Public Relations: A Managerial Perspective Rating: 3.63 (528 Votes)
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