(Read and download) Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
☆ Steven Struhl ☆
#846537 in eBooks 2015-07-03 2015-07-03File Name: B010SG7VS4
2 of 2 people found the following review helpful. Summarizes Text Analytics WellBy William P RossThis book explains text analytics from a high level. There are a decent number of techniques explaining ways of looking at text. Throughout the book are mentions of different tools you can use ranging from free to enterprise level tools.There are also a number of graphs in the book showing the output of results from text analytic tools. I would have like to see more "practical" examples though of ho"As Irsquo;ve been evaluating text analytics materials lately for my data science education engagements, much of what Irsquo;ve found published on this subject is written from a very academic and technical perspective thatnbsp; is not very approachable for someone that doesnrsquo;t have a fairly dIn an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understoo... [PDF.ge53] Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) Rating: 4.89 (648 Votes)
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You easily download any file type for your device.Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) | Steven Struhl. A good, fresh read, highly recommended.
