(Download) Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
✿ Alan R. Andreasen ✿
#2115067 in eBooks 2007-12-10 2007-12-10File Name: B0014AURZI
16 of 17 people found the following review helpful. Very good basic book on social marketingBy B. McEwanThis book provides a very good overview of social marketing. I use this as a text book in a graduate course that I teach and find it useful in giving students a clear idea of how social marketing relates to the broader topic of nonprofit marketing, without requring them to wade through all of the additional information that a more general marketing textbook would offer. Author Alan AndreasoFrom the Inside FlapThe world is faced with a daunting array of social problems and has limited resources with which to combat them. As many as five million children, who live in countries scattered around the globe, die each year from diseases and infections such as malaria, tetanus, and measles.This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the wor... [PDF.bp33] Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment Rating: 4.57 (600 Votes)
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You can specify the type of files you want, for your gadget.Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment | Alan R. Andreasen. I was recommended this book by a dear friend of mine.
