[Download pdf ebook] Bang!: Getting Your Message Heard in a Noisy World
♛ Linda Kaplan Thaler, Robin Koval ♛
#1576309 in eBooks 2007-12-18 2007-12-18File Name: B001334J1E
0 of 0 people found the following review helpful. Great! Helped Me Create More Value.By Susanna HutchesonI didn't expect much of this book. I found it by accident. Was I in for a great surprise! This terrific book tells you how to come up with superior ideas that make you (and your clients) stand out in the crowd of others who offer exactly the same thing. And, believe me, that's what business needs today.I couldn't hardly put this book down. It led me to a couple other good books and authors tFrom Publishers WeeklyThaler and Koval, the CEO and vice-president respectively of the Kaplan Thaler Group advertising agency (KTG), share the secrets of their marketing success. In business for six years, KTG has created advertising campaigns based on a philosophy of the big bang, defined here asThe founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Tha... [PDF.bu19] Bang!: Getting Your Message Heard in a Noisy World Rating: 4.90 (422 Votes)
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You easily download any file type for your gadget.Bang!: Getting Your Message Heard in a Noisy World | Linda Kaplan Thaler, Robin Koval. A good, fresh read, highly recommended.
