[Read download] Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs
☆ Laura Gavinelli ☆
#3724022 in eBooks 2016-07-13 2016-07-13File Name: B01ICPXP7O
From the Back CoverThis book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis gThis book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof the economic crisis. First examining business strategy and competitiveadvantage in a broader sense, BusinessStrategies and Competitiveness in Times of Crisis goes on to analyse thestrategic behaviour of SMEs and the key factors that allow them to overcome thechallenges they face. The book covers wide-ranging topics such as marketing andcommunication strategies, internationalizati... [PDF.sc97] Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs Rating: 4.62 (743 Votes)
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