(Read now) Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
❀ Joseph Jaffe ❀
#1673228 in eBooks 2007-05-11 2007-05-11File Name: B000VI6N1G
2 of 4 people found the following review helpful. Pontification At Its Most VerboseBy Jay EhretThe 30 second spot is dead. The 30 second spot is dead! THE 30 SECOND SPOT IS DEAD! Alright, I get it already. At least I did after the first 60 pages or so. Unfortunately this book does not end at 60 pages. Never have so many words been used to say so little.The first third of this book (plus one chapter online) (parenthesis meant as a tribute to Jaffe) tells you why the 30 second spot is dead.From BooklistJaffe, marketing consultant and former advertising executive, issues a clarion call to abandon the old rules of marketing and wake up to new opportunites. He cites as a root problem the lack of imagination in big agencies (which may not endear him to former agency colleagues!). He offeThe old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics suc... [PDF.gy41] Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Rating: 4.90 (505 Votes)
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You can specify the type of files you want, for your gadget.Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising | Joseph Jaffe.Not only was the story interesting, engaging and relatable, it also teaches lessons.
