(Free download) Marketing Unplugged - Spotting the Elephants in the Room






#3220173 in eBooks 2016-04-06 2016-04-06File Name: B01EKM5YSG

About the AuthorSuman Srivastava enjoys doing new things. A graduate of Delhi University, IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan, creative bartender and an entrepreneur. Suman started his career with Lintas aMarketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled...


[PDF.hw47] Marketing Unplugged - Spotting the Elephants in the Room
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You easily download any file type for your device.Marketing Unplugged - Spotting the Elephants in the Room   |  Suman Srivastava. A good, fresh read, highly recommended.

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