[Mobile book] Attitudes and Opinions






#1537027 in eBooks 2005-01-15 2005-01-15File Name: B000SHWTSQ

0 of 0 people found the following review helpful. Required for a classBy Debra GarberText book reading"This book would be a valuable addition to the general reference shelf of any technical communicator....shows newcomers the lay of the land and provides signposts for navigating the more than 2000 references. It provides a solid refresher on research methods and schools of thought.nbsp; Its greateNotable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research.Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book thoroughly reviews both implicit and explici...


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