[FREE] Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
❀ Marieke de Mooij ❀
#1206282 in eBooks 2010-09-29 2012-06-08File Name: B008P5BLZK
0 of 0 people found the following review helpful. Good bookBy CustomerUseful in understanding the consumer mindset in different culture.0 of 0 people found the following review helpful. Five StarsBy WilliamGreat book1 of 2 people found the following review helpful. Very InformativeBy RadsamoanBook is great! It's everything my teacher said it would be. It has a lot of fun facts and stats to go along with it. The chapters can be somewhat lengthy but are typical for a psychology courseThe Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing studentsmdash;tomorrow's marketing professionalsmdash;to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond ... [PDF.ed23] Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Rating: 4.71 (474 Votes)
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You easily download any file type for your device.Consumer Behavior and Culture: Consequences for Global Marketing and Advertising | Marieke de Mooij. A good, fresh read, highly recommended.
