#2881621 in eBooks 2009-08-19 2009-08-11File Name: B000SEFFVM
0 of 0 people found the following review helpful. RecommendationBy Albino BotoI heartily recommend this book.The authors have assembled a group of folks who have each made a significant contribution to the discipline of marketing and recorded a wide range of views about the field. Anyone with an interest in marketing can examine all these views and pursue the ones of interest by means of the reference list provided in each chapter. Any serious student will want the book for this reference lis"hellip;a treasure-trove for the marketer and anybody else interested in the dynamics of how and why some things sell" (Gulf Business, March 2007)From the Back CoverConversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our erarsquConversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great ndash; and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McK... [PDF.hn96] Conversations with Marketing Masters Rating: 3.81 (722 Votes)
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You can specify the type of files you want, for your device.Conversations with Marketing Masters | Laura Mazur, Louella Miles. Just read it with an open mind because none of us really know.
