[Download free pdf] Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal






#635856 in eBooks 2007-07-23 2007-07-23File Name: B000QXDAEE

0 of 0 people found the following review helpful. Loyalty for old and new customersBy Pedro LopezOne of the few books thah makes emphasis on winning back the lost customers, as much as the acquisition and retention of all customers in general. Also handles two key concepts in loyalty: having a team related to avoid customer defections, and having a team related to win-back customers; both key Issues to pursue as a base of loyalty for any company. Las but not least, the importance to count on aMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire ...


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You can specify the type of files you want, for your gadget.Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal   |  Jill Griffin, Michael W. Lowenstein. I really enjoyed this book and have already told so many people about it!

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