[Read now] Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
·•●- Roger Blackwell, Tina Stephan ·•●-
#1867406 in eBooks 2007-08-24 2007-08-24File Name: B000QW7Q7W
0 of 0 people found the following review helpful. Learn about how musical acts craft a strategy in various facets of their trade and reach out to their consumers (fans)By NASH FULENAI am an avid fan of music bands and artists, especially in how their stories behind the stories can be paralleled to those of companies and business stories. Learn about how these acts craft a strategy in various facets of their trade and reach out to their consumers (fans).My complaint is that the author only focusFrom the Inside Flap"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."ndash;Tommy Hilfiger, DesignerCadillac and The Rolling Stones. Victoriarsquo;s SecretThe unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in todayrsquo;s hyper-competitive marketpla... [PDF.jd75] Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll Rating: 4.61 (689 Votes)
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You can specify the type of files you want, for your gadget.Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll | Roger Blackwell, Tina Stephan. A good, fresh read, highly recommended.
