[Read free] The Product Manager's Handbook: The Complete Product Management Resource






#1706184 in eBooks 2000-06-22 2000-06-22File Name: B000QCTOPY

54 of 54 people found the following review helpful. Good for First Venture into Product ManagementBy Michael J WebbThis book is a good first step into product management (even though I tend to be partial to textbooks). It covers a wide spectrum of the topic. Unfortunately, this wide coverage and the book's short length (254 pages) means that at times it tends to be a bit too general. If you are looking for a very specific and comprehensive book then this might not be the one for you.On thThe Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures. What is a product manager? The overall responsibility of a...


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You can specify the type of files you want, for your device.The Product Manager's Handbook: The Complete Product Management Resource   |  Linda Gorchels. I was recommended this book by a dear friend of mine.

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