[Get free] Successful Social Media and Ecommerce Strategies in the Wine Industry






#2124923 in eBooks 2016-04-30 2016-04-30File Name: B01FY9ZCX6

From the Back CoverSocial media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both produceThis book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.


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