#2091447 in eBooks 2004-07-21 2004-07-21File Name: B000P2A3Q4
0 of 0 people found the following review helpful. Excellent Insight in the World of PersuasionBy Hege HoemMadison Vine: why the advertising and entertainment industries must converge to survive is an interesting, informative and highly relevant book. The book contains a detailed history of what product placement has been up till now. Furthermore, discusses emerging trends in society and poses interesting predictions for the future. It is well written, highly objective, critical, and has credib"[It's] a magnitude and urgency of change that isn't evolutionary - it's transformational.... If a new model isn't developed, the old one will simply collapse." Steven J. Heyer, President-COO, Coca-Cola Co. Keynote address, Ad Age Madison Vine Conference"From the Back CoverHow advertising and entFrom the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison VineTM--lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison Vine reveals how new technology is disrupting traditional business models, ... [PDF.zc26] Madison Vine (Advertising Age Books) Rating: 4.96 (709 Votes)
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You easily download any file type for your device.Madison Vine (Advertising Age Books) | Scott Donaton. Just read it with an open mind because none of us really know.
