[Get free] Tips and Traps for Marketing Your Business (Tips Traps)
✿ Scott W. Cooper, Fritz P. Grutzner ✿
#3444464 in eBooks 2008-03-13 2008-03-13File Name: B0016ZKS46
2 of 2 people found the following review helpful. Why this book in 2008? Save your money and visit your library to find a similar tome.By Jeff LippincottThis book was OK. Thus the low rating. It is well written and since its chapters pretty much follow the "Marketing Planning Model" it is well outlined. But my gripe with this book is I don't see why we needed a book on the following marketing planning model in 2008:MARKETING PLANNING MODELStep 1. Gather informationStep 2. Define scopeStep 3. DeAbout the AuthorScott W. Cooper is president of Marketing Engine Group, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-Day Marketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in pWin new customersmdash;and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. Yoursquo;ll also find practical and proven marketing tips and traps to help you grow your business, lessons learne... [PDF.ck16] Tips and Traps for Marketing Your Business (Tips Traps) Rating: 4.83 (476 Votes)
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You easily download any file type for your gadget.Tips and Traps for Marketing Your Business (Tips Traps) | Scott W. Cooper, Fritz P. Grutzner. A good, fresh read, highly recommended.
