[Download free ebook] Mit allen Sinnen: Duftmarketing (German Edition)






#3743164 in eBooks 2011-09-09 2015-12-10File Name: B018VVN1D2

About the AuthorMartin Schiansky, Dipl. Kaufmann (FH), wurde 1978 in Muuml;nchen geboren. Nach seiner Lehre zum Versicherungskaufmann (IHK) bei der Allianz AG und dem anschlieszlig;enden Versicherungsfachwirt (IHK) entschied sich der Autor seine fachlichen Qualifikationen im Bereich der BetriebswirEine der innovativsten Werbeformen ist Duftmarketing. Die Anwendung ist sowohl fuuml;r Gewerbe als auch Industrie von steigender Bedeutung. Selbst Privatpersonen erhouml;hen vereinfacht gesagt die eigene Marktattraktivitauml;t durch einen angenehmen, wohldosierten Duft.Etwas technischer bezeichnet Duftmarketing alle Maszlig;nahmen im Marketing, die mittels Duftstoffen bewirken, den Absatz von Produkten zu steigern, eine Kundenbindung zu verstauml;rken oder den Markenwert zu erhouml;hen. Mittels...


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