(Download pdf ebook) Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
• Bruce Ratner •
#2276514 in eBooks 2007-04-16 2007-04-16File Name: B000Q35UNS
10 of 10 people found the following review helpful. An essential book for statistical analysts building predictive models for database marketingBy J. RyanThis is a must have introductory book for the practitioner using data mining to build predictive models in industry. While it does have a few snippets of SAS code, it is a conceptual book that explains the "why" and the "how" of practical model building. (If you want SAS code buy "The Data Mining Cookbook" by Olivia Parr Rud.) It dispenses ofThis expert compilation delivers a collection of successful database marketing methodologies for big data. It offers solutions to common problems in the database marketing industry, focusing on the needs of data analysts and data miners. The quantitative techniques described marry traditional statistical methodologies with new machine learning methods. The book examines three concepts in model assessment: traditional decile analysis; precision; and separability. It also explores cutting-edge te... [PDF.td37] Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data Rating: 3.87 (724 Votes)
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You easily download any file type for your gadget.Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data | Bruce Ratner. I really enjoyed this book and have already told so many people about it!
