(Mobile book) Digital Marketing: Global Strategies from the World's Leading Experts






#2311480 in eBooks 2008-05-02 2008-05-02File Name: B003Y8XJ7G

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Execu...


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