(Read and download) Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities
♛ From Emerald Group Publishing Limited ♛
#2759782 in eBooks 2016-12-05 2016-11-14File Name: B01LY2UX21
Editors McIntyre, Melewar, and Dennis present readers with a collection of academic essays and research articles examining the relationship between modern design and issues in the branding and marketing arenas of the retail business model. The editors have organized the nine selections that make uRecently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where p... [PDF.ks77] Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities Rating: 4.73 (447 Votes)
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