(Mobile library) Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)






#1943331 in eBooks 2010-10-01 2010-10-01File Name: B01L2T0KDY

6 of 6 people found the following review helpful. Marketing Nutrition for Health ProfessionalsBy Tara M. DiversiI have been a follower of Professor Brian Wansink's brilliant work since studying as a dietitian from 2002, and Brian's book - Marketing Nutrition has been like my bible for my nutrition consulting.We continue to face problems with the health of society deteriorating, and in Marketing Nutrition the science of nutrition is combined with the practical applicability of marketing and cons"Marketing Nutrition moves theory and research into practice. There are enormous economic dividends for health care providers, public health institutions, and commercial food companies if we are successful in doing this."--Dr. David Mela, Expertise Group Leader, Unilever Health InstituteAlthough encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinkrsquo;s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other...


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You easily download any file type for your gadget.Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)   |  Brian Wansink. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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