(Download pdf ebook) Brand Warfare: 10 Rules for Building the Killer Brand
♥ David D'Alessandro, Michele Owens ♥
#1097956 in eBooks 2001-04-20 2001-04-20File Name: B000FA5M80
0 of 1 people found the following review helpful. It starts at the topBy Jon SpoelstraThe thing that sticks with me from reading the book is that branding isn't just the job of the marketing department or ad department or the ad agency. It comes from the top and touches EVERYTHING that comes from the company to the customer. That may seem simple, but it reminded me of a story a fellow business traveler told me on a flight from Japan to NYC. This fellow traveler sold paper filters. He kept on geFrom Publishers WeeklyIn this short, concise work, D'Alessandro, CEO of the John Hancock insurance group, entertainingly hammers home the importance of creating and maintaining a brand. In his view, a brand is whatever image a customer conjures up upon hearing a company's name, so everything from tPowerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David Drsquo;Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-buil... [PDF.ld06] Brand Warfare: 10 Rules for Building the Killer Brand Rating: 3.84 (718 Votes)
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You easily download any file type for your gadget.Brand Warfare: 10 Rules for Building the Killer Brand | David D'Alessandro, Michele Owens. I was recommended this book by a dear friend of mine.
