This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely,bull; Infosys Technologies Limitedbull; SAP Indiabull; Global Marketing in Wipromdash;Growing in Strengthbull; I-Flex Solutions (Currently Oracle Financial Software Solutions)bull; Ace Designersbull; Gillette Ind... [PDF.fd43] INTERNATIONAL MARKETING Rating: 3.67 (496 Votes)
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