[Read download] Key Concepts in Marketing (Palgrave Key Concepts)
• Jonathan Sutherland, Diane Canwell •
#3937976 in eBooks 2004-02-27 2004-02-27File Name: B01E3YXKQ4
'This is an excellent, stimulating book that is likely to be useful to, and capture the interest of, most marketing students and lecturers. The subject matter is more comprehensive than any other 'foundations' or 'principles' books that I am familiar with. For a marketing textbook, the alphabeticaKey Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related... [PDF.xt07] Key Concepts in Marketing (Palgrave Key Concepts) Rating: 3.59 (679 Votes)
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