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#3366983 in eBooks 2004-10-28 2016-02-29File Name: B01C432TH2

キラーブランドとは、一言でいえば「知る人ぞ知る存在でありながら熱狂的なファンを持つ、 小さいからこそガンガン儲かる無敵のブランド」のこと。そして本書では、そのキラーブランドになるためのコアとなる商品・サービス作りから、いくつかのプロセスを経て、最終的にブランドとしてプロデュースするまでを、著者の実体験をベースに具体的で、わかりやす...


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Rating: 4.74 (537 Votes)

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